Page results are not the only thing that appear after you use Google's search engine. Advertisements relevant to your search also appear on the right side of the screen, next to the organic search results you normally use.
Google uses an auction mechanism to allow companies to bid on keywords. An advertisement's ranking depends on how much money your company has shelled out for that specific keyword and a Google formula that takes into account the quality and relevance of your ad, your account history, and various other factors. Each keyword has a unique minimum bid amount set based on this formula and the keyword popularity.
Running pay per click campaigns is one of Matan Media's more inclusive services. We work closely with our clients to find specific keywords relevant to what the client is advertising. After we identify these keywords, we work with our client on a budget -- how many keywords they're willing to bid on and how much they're willing to spend on each one. All of this is done with the most careful and detailed analysis and planning, and our team of experts are accomplished in the type of research required in this complex field.
What are the advantages of PPC management services? Well, aside from the obvious increase in web traffic and subsequently related revenue, PPC advertising has been proven to be cheaper than many other popular advertising models. We believe this is a field that can work extremely well independantly or alongside your SEO efforts.
Learn more about Matan Media and our PPC services by reading our blog.
Got any questions about our PPC management services? Please contact us by email: info@matanmedia.com or phone: 972.(0)52.669.7509. We offer a free quote and initial consultation to all potential clients.
