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		<title>This Week: What Have We Been Reading? - 18 February 2010</title>
		<description>




Here’s some of what the Matan Media team have been reading this week:

 SEO
When In House Should Opt For Outsourcing - by Duane Forrester at Search Engine Land
How To Do First Touch Tracking In Google Analytics - by Will Critchlow at Distilled
6 Tools Every Google Analytics User Should Have - ...</description>
		<link>http://www.matanmedia.com/blog/this-week-what-have-we-been-reading-18-february-2010</link>
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		<title>This Week: What Have We Been Reading? - 11 February 2010</title>
		<description> SEO
5 Tips For Successful Blog Optimization - by Lee Odden at Online Marketing Blog
The Anatomy Of Linkbait - by Jordan Kasteler at Website Magazine
The Elements of an HTML Link - by RobOusbey at SEOmoz
Survey Results: Impact Of Blogging On Search Engine Optimization - by Lee Odden at Online Marketing ...</description>
		<link>http://www.matanmedia.com/blog/this-week-what-have-we-been-reading-11-february-2010</link>
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		<title>This Week: What Have We Been Reading? 4 February 2010</title>
		<description>



Here’s some of what the Matan Media team have been reading this week:

 SEO
Click To Conversion Time (Part 1): What This Metric Can Tell You About Your Clientele - by Siddharth Shah at Search Engine Land
Does SEO Copywriting Still Matter? - by Brian Clark at Copyblogger
Learn SEO With The Google ...</description>
		<link>http://www.matanmedia.com/blog/this-week-what-have-we-been-reading-4-february-2010</link>
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		<title>This Week: What Have We Been Reading? 28 January 2010</title>
		<description>


Here’s some of what the Matan Media team have been reading this week:

 SEO
Can Too Much Keyword Density Be Interpreted As Boiler Plate Text? - by Search Engine Roundtable
Off-Page SEO Tactics To Drive Consistent Traffic On To Your Website - by The KPMRS Blog
Whiteboard Friday - Domain Authority And Page ...</description>
		<link>http://www.matanmedia.com/blog/this-week-what-have-we-been-reading-28-january-2010</link>
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		<title>Reducing Dependency On Search Traffic? I Don&#8217;t Think So&#8230;</title>
		<description>I recently read yet another outstanding blog post by the great Gab Goldenberg (yes, I'm a groupie) - this one on promoting content via advertisements.  It raised a pretty big question in my mind.  And by "pretty big" I mean massive...collossal...gargantuan...
In his post, Gab said that Web 2.0 appears to ...</description>
		<link>http://www.matanmedia.com/blog/reducing-dependency-on-search-traffic-i-dont-think-so</link>
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		<title>This Week: What Have We Been Reading? - 21 January 2010</title>
		<description>

Here’s some of what the Matan Media team have been reading this week:

 SEO
SEO Is A Brick Not A House - by David Snyder at Search Engine Journal
Im-Portent SEO: My Interview With Ian Lurie - by Todd Mintz at Search Engine Journal
Keyword Targeting: How To Employ Multiple Keywords For SEO ...</description>
		<link>http://www.matanmedia.com/blog/this-week-what-have-we-been-reading-21-january-2010</link>
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		<title>Amateur Mistakes and Outdated SEO Practices</title>
		<description>SEO is a big field, there's a lot of companies offering you optimization and results, and for every legitimate SEO out there, I'd bet there are another ten SEO consultants who are looking towards Alta Vista to prove results.  In short, there is plenty to know about SEO, and plenty ...</description>
		<link>http://www.matanmedia.com/blog/amateur-mistakes-and-outdated-seo-practices</link>
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		<title>A Common Sense Approach To Link Acquisition</title>
		<description>Nobody knows exactly how Google's algorithm works. but alongside testing and much documentation online we are often able to second guess the ins and outs of it. As I am constantly explaining to people who ask, the vast majority if not all of it is common sense. when one determines ...</description>
		<link>http://www.matanmedia.com/blog/a-common-sense-approach-to-link-acquisition</link>
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		<title>This Week: What Have We Been Reading? - 14 January 2010</title>
		<description>Here’s some of what the Matan Media team have been reading this week:

 SEO
Testing in 2010: Tips &#38; Ideas To Get You Started - by Carrie Hill at Search Engine Land
5 Web Analytics New Year Resolutions - by Ben Gott at Search Engine Land
Use The 80-20 Rule To Do The ...</description>
		<link>http://www.matanmedia.com/blog/this-week-what-have-we-been-reading-14-january-2010</link>
			</item>
	<item>
		<title>This Week: What Have We Been Reading? - 7 January 2010</title>
		<description>




Here’s some of what the Matan Media team have been reading this week:

 SEO
Are Your SEO Resolutions Actionable? - by Dr. Pete at SEOmoz
SEO Is Dead - Long Live SEO - by Richard Baxter at SEO Gadget
How Universal Search Is Changing The SEO Industry - by The KPMRS Blog
Tests Show ...</description>
		<link>http://www.matanmedia.com/blog/this-week-what-have-we-been-reading-7-january-2010</link>
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