Here’s some of what the Matan Media team have been reading this week:

SEO
SEO Is A Brick Not A House - by David Snyder at Search Engine Journal
Im-Portent SEO: My Interview With Ian Lurie - by Todd Mintz at Search Engine Journal
Keyword Targeting: How To Employ Multiple Keywords For SEO & Conversions - by randfish at SEOmoz
Find Invisible Pages Using Google Analytics - by wrttnwrd at SEOmoz
eBay SEO: An Interview of Dennis Goedegebuure by SEO Book
Google Re-Ranking And Personalized Search Study - by HuoMah SEO Blog

Link Building
Text Links And PageRank - by Matt Cutts at Matt Cutts: Gadgets, Google & SEO
10 Tips For Working On A Collaborative Link Campaign - by Julie Joyce at Search Engine Land

Best Of The Rest
comScore Releases December 2009 U.S. Search Engine Rankings - by comScore
Google Changes How It Handles Synonyms - by Matt McGEE at Search Engine Land
In-House Training: the Plan Versus Reality - by Duane Forrester at Search Engine Land
Helping Computers Understand Language - by Steve Baker at The Official Google Blog
hakia Launches NoBrandSearch, A Blind Test Of Search Engines - by Nathania Johnson at Search Engine Watch
Humane Communications Over Human Networks - by Jonah Bossewitch at OLPC News
YouTube Gets Rentals, Starting With Sundance Films - by Josh Lowensohn at CNet News

Come back next week to learn more about what we have been reading and learning. Alternatively follow us on Twitter or Facebook for quicker, real-time updates!