This Week: What Have We Been Reading? - 18 February 2010

Posted by Laz on February 18th, 2010 - What we've been reading

Here’s some of what the Matan Media team have been reading this week:

SEO
When In House Should Opt For Outsourcing - by Duane Forrester at Search Engine Land
How To Do First Touch Tracking In Google Analytics - by Will Critchlow at Distilled
6 Tools Every Google Analytics User Should Have - by Shawn Purtell at ROI Revolution
What’s The Best Formula For B2B Search Marketing Success? - by Barry Bowman at Search Engine Land
Fortune 500 Still Clueless About SEO, Study Says - by Matt McGeeat Search Engine Land
Is Google Getting Too Personal? - by Dr. Pete at SEOmoz

Link Building
What If Link Requests Were Honest? - by Wiep at Wiep.net
Buying Text Links - Pre-Published vs. Post-Published - by Gabriel Goldenberg at SEO ROI
5 Reasons Why Link Building Through Guest Posts Is Bad Strategy - by Danny Wong at Search Engine Journal
Is Link Building Worth Your Time? - by Chelsea Blacker at Search Engine Journal

Best Of The Rest
Skype In A Struggle To Be Heard On Mobile Phones - by Kevin J O’Brien at The New York Times
Can You Use Landing Pages As Homepages? - by Gab Goldenberg at Search Engine People
You Spam Me, I Spam You - by David Naylor at Davidnaylor.co.uk

Come back next week to learn more about what we have been reading and learning. Alternatively follow us on Twitter or Facebook for quicker, real-time updates!

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This Week: What Have We Been Reading? - 11 February 2010

Posted by Laz on February 11th, 2010 - SEO Twitter What we've been reading

SEO
5 Tips For Successful Blog Optimization - by Lee Odden at Online Marketing Blog
The Anatomy Of Linkbait - by Jordan Kasteler at Website Magazine
The Elements of an HTML Link - by RobOusbey at SEOmoz
Survey Results: Impact Of Blogging On Search Engine Optimization - by Lee Odden at Online Marketing Blog
30 SEO Bookmarklets To Save You Time - by randfish at SEOmoz
“Inkbait”: A Case Study in Linkability - by Debra Mastaler at Search Engine Land
Is Google Stealing Your Content and Hijacking Your Traffic - Michael Gray at Graywolf’s SEO Blog
5 Powerful Ways To Use Google Reader’s Feed Creation Tool for SEO - by Mike Tekula at Search Engine Journal
How to Improve .EDU Link Requests Using Academic Metaphors - by Brett Borders at Search Engine Land

Best Of The Rest
Changes/Feature Requests For Google Buzz - by Kevin Rose at kevinrose.com
5 Ingredients For A Perfect Twitter Marketing Recipe - by Michelle Bowles at Online Marketing Blog
Google Recommends The Competition On Your Business Place Page - by Matt McGee at Search Engine Land
How iPad Affects The Way We Design Websites? - by Tuhin at Inspired Mag
The Real Value Of Active Community Management - by Debra Askanase at Community Organiser 2.0
6 Types Of Tweets - by Bob Nunn at Seach Engine People

Come back next week to learn more about what we have been reading and learning. Alternatively follow us on Twitter or Facebook for quicker, real-time updates!

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This Week: What Have We Been Reading? 4 February 2010

Posted by Laz on February 4th, 2010 - What we've been reading

Here’s some of what the Matan Media team have been reading this week:

SEO
Click To Conversion Time (Part 1): What This Metric Can Tell You About Your Clientele - by Siddharth Shah at Search Engine Land
Does SEO Copywriting Still Matter? - by Brian Clark at Copyblogger
Learn SEO With The Google Webmaster Quiz Answers - by Search Engine Roundtable
Google May Be Crawling AJAX Now - How To Best Take Advantage Of It - by Vanessa Fox at Search Engine Land
Explaining Google’s Pretty Algorithm With Pretty Charts And Math Stuff - by randfish at SEOmoz
SEO Myths And Crap; The Results Are In - by HuoMah SEO Blog

Link Building
Link Building Myths - by Barrie Smith at Receptional
What Has Edward Bernays Taught Me About Link Building? - by Vedran Tomic at Search Engine Journal
How Many Backlinks Do You Need? - by Barrie Smith at Receptional

Best Of The Rest
Report: Digital Marketing Budget To Increase In 2010 - by Chris Sherman at Search Engine Land
Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads - by Greg Sterling at Search Engine Land
Did Google Just Multi-Punch Apple In The Face? - by MG Siegler at TechCrunch
Don’t Touch That Dial - Lessons Web Designers Can Learn From Television Broadcasts - by Louis Lazaris at Smashing Magazine
Doodle 4 Google - Tell Us What You Would Do If You Could Do Anything… - by The Official Google Blog

Come back next week to learn more about what we have been reading and learning. Alternatively follow us on Twitter or Facebook for quicker, real-time updates!

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This Week: What Have We Been Reading? 28 January 2010

Posted by Laz on January 28th, 2010 - Analytics SEO What we've been reading

Here’s some of what the Matan Media team have been reading this week:

SEO
Can Too Much Keyword Density Be Interpreted As Boiler Plate Text? - by Search Engine Roundtable
Off-Page SEO Tactics To Drive Consistent Traffic On To Your Website - by The KPMRS Blog
Whiteboard Friday - Domain Authority And Page Authority Metric s - by great scott! at SEOmoz
Indexation For SEO: Real Numbers In 5 Easy Steps by randfish at SEOmoz
Remove Pages From Google Forever Using a 410 Status Code - by Search Engine Roundtable
More Info About Synonyms At Google - by Matt Cutts at Matt Cutts: Gadgets, Google & SEO
Duplicate Content Between HTML And PDF Pages? Google Should Figure It Out - by Search Engine Roundtable

Lukewarm Reaction To The iPad
Apple iPad: A Comprehensive Guide - by Ben Parr at Mashable
iPad? More Like iFad - by whydowork.com
The Anti-Hype - Why Apple’s iPad Disappoints - by Samuel Axon at Mashable

Best Of The Rest
How To Use Tags On Your Blog Or Website - by Michael Gray at Gray Wolf’s SEO Blog
No Feed, No Problem - Google Reader Now Tracks (Mostly) Any Website Change - by Barry Schwartz at Search Engine Land
5 Ingredients For Going Viral (Or Catching A Cold) - by Lisa Barone at Outspoken Media
Factery Labs’ New Fact Engine: Just What Real-Time Search Needs - by Matt McGee at Search Engine Land

Come back next week to learn more about what we have been reading and learning. Alternatively follow us on Twitter or Facebook for quicker, real-time updates!

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This Week: What Have We Been Reading? - 21 January 2010

Posted by Laz on January 21st, 2010 - SEO What we've been reading

Here’s some of what the Matan Media team have been reading this week:

SEO
SEO Is A Brick Not A House - by David Snyder at Search Engine Journal
Im-Portent SEO: My Interview With Ian Lurie - by Todd Mintz at Search Engine Journal
Keyword Targeting: How To Employ Multiple Keywords For SEO & Conversions - by randfish at SEOmoz
Find Invisible Pages Using Google Analytics - by wrttnwrd at SEOmoz
eBay SEO: An Interview of Dennis Goedegebuure by SEO Book
Google Re-Ranking And Personalized Search Study - by HuoMah SEO Blog

Link Building
Text Links And PageRank - by Matt Cutts at Matt Cutts: Gadgets, Google & SEO
10 Tips For Working On A Collaborative Link Campaign - by Julie Joyce at Search Engine Land

Best Of The Rest
comScore Releases December 2009 U.S. Search Engine Rankings - by comScore
Google Changes How It Handles Synonyms - by Matt McGEE at Search Engine Land
In-House Training: the Plan Versus Reality - by Duane Forrester at Search Engine Land
Helping Computers Understand Language - by Steve Baker at The Official Google Blog
hakia Launches NoBrandSearch, A Blind Test Of Search Engines - by Nathania Johnson at Search Engine Watch
Humane Communications Over Human Networks - by Jonah Bossewitch at OLPC News
YouTube Gets Rentals, Starting With Sundance Films - by Josh Lowensohn at CNet News

Come back next week to learn more about what we have been reading and learning. Alternatively follow us on Twitter or Facebook for quicker, real-time updates!

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